Serochat vs Tidio
Tidio is live chat with an AI add-on, popular with small shops. Serochat is the AI agent on its own. The difference shows up in how AI conversations are counted.
Tidio is a trademark of its owner. Serochat is not affiliated with, endorsed by, or a partner of Tidio, and every claim below is sourced to their own published pages.
What kind of product Tidio is
Tidio is a live-chat and chatbot suite for small businesses, with an AI agent (Lyro) available on top. Serochat is the agent, without the live-chat suite around it.
What each one costs
Tidio
Starter $24.17/month (100 billable conversations, plus 50 one-off Lyro AI conversations), Growth from $49.17/month, Plus from $300/month plus usage, and Premium on request. Every one of those is the annual-billing rate — the page opens on the annual toggle, which it prices as two months free, so billing monthly costs more. The Lyro AI agent is a separate add-on, from $32.50/month annually ($39 monthly) for 50 AI conversations. Tidio counts a “billable conversation” as one a human agent replies to, so Lyro and Flows replies do not trigger that charge.
Read from https://www.tidio.com/pricing/ on 8 September 2026. Prices change; check the page before you decide. Each vendor’s figures are quoted in the currency they publish — we have not converted them, because an exchange rate we invented would be one more number to get wrong.
Serochat
Starter £49 a month for 500 conversations and one chatbot. Team £149 a month for 5,000 conversations, three chatbots, unlimited knowledge sources, and no “Powered by Serochat” badge. A 7-day trial on both, with no card to start. Full detail on the pricing page.
Where they actually differ
The AI is metered separately
On Tidio the human live chat and the AI agent are priced on separate meters, and the AI conversations are the expensive ones — the add-on starts at $32.50 a month, billed annually, for 50 of them. Serochat’s allowance is AI conversations, because that is the only kind it has: 500 a month on Starter, 5,000 on Team. If the AI is the part you actually want, count that meter and not the headline plan.
Live chat and flows
Tidio gives you staffed live chat, visitor targeting and rule-based flows out of the box. Serochat has a handover to a human by email, and no flow builder. For a shop that wants an agent watching the site and a person able to jump in, Tidio covers more ground.
What the answers are grounded in
Serochat answers only from the sources you connect, and links the passage it used underneath the reply. That constraint is the point: it is what lets you check an answer rather than trust it. Any tool that blends your content with a model’s general knowledge is easier to get talking and harder to hold to account.
What Lyro can do that Serochat will not
Lyro’s Actions let the AI do things rather than only answer — Tidio’s price card meters them per plan and lists them as reaching your systems over an API. For a shop, that is genuinely useful automation, and it carries a duty every vendor who offers it takes on — an agent wired into your store must be secured against a crafted message talking it into acting on the wrong account. Serochat has no equivalent, and that is a decision rather than a gap: our agent reads your knowledge base, answers with the source attached, or hands the conversation to a person. That is everything it can do, which is exactly why nobody can talk it into doing more.
Which one you should pick
Pick Tidio if…
Choose Tidio if you want staffed live chat, visitor targeting and rule-based flows in the same tool, if you want an AI agent that can act in your other systems rather than only answer, or if the lowest possible entry price matters more than the AI allowance.
Pick Serochat if…
Choose Serochat if the AI answering is the job, and you would rather pay for a large allowance of it than a small add-on bolted onto live chat.
The honest way to settle it
Point both at your own help pages and ask each one a question your documents only half answer. The one that admits it, and shows you which page it read, is the one you can put in front of customers.
Try Serochat free Card-free trial · see pricing.