Serochat vs Intercom Fin

What kind of product Intercom Fin is

Intercom is a complete customer-service platform — inbox, ticketing, seats, reporting — and Fin is the AI agent inside it. Serochat is only the agent.

What each one costs

Intercom Fin

Seats at $29/month (Essential), $85/month (Advanced) and $132/month (Expert) — those are the annual-billing rates the page shows by default; the same seats billed monthly are $39, $99 and $139. Fin is charged on top at $0.99 per outcome on every plan, and can also run against an external helpdesk at $0.99 per outcome with no seats, subject to a minimum monthly commitment. A new-customer discount was running on Essential when we last read the page.

Read from https://www.intercom.com/pricing on 8 September 2026. Prices change; check the page before you decide. Each vendor’s figures are quoted in the currency they publish — we have not converted them, because an exchange rate we invented would be one more number to get wrong.

Serochat

Starter £49 a month for 500 conversations and one chatbot. Team £149 a month for 5,000 conversations, three chatbots, unlimited knowledge sources, and no “Powered by Serochat” badge. A 7-day trial on both, with no card to start. Full detail on the pricing page.

Where they actually differ

Your bill is a different shape

Fin charges per outcome — Intercom counts one when the customer confirms the issue is resolved, or does not come back after Fin’s answer — so a busy month costs more than a quiet one, and a successful agent costs more than a poor one. That is defensible — you pay for outcomes — but it is hard to budget for on a small site, and it means a spike in traffic is also a spike in cost. Serochat charges a flat monthly price with a conversation allowance, and when the allowance runs out the agent keeps answering and we tell you rather than cutting it off.

How much product you are buying

Intercom is a full support platform, and Fin is one part of it. If you need a shared inbox, ticketing, SLAs and reporting for a support team, you are comparing a suite against a single tool, and the suite will win. If you have one or two people answering email and want the repetitive questions handled before they arrive, the suite is a lot of product to buy and run.

Whether the agent acts, or only answers

Fin can take actions. Its Procedures follow multi-step instructions and use data connectors to do real work in your systems — process a refund, update an order — and for a support team with those workflows, that is much of the point of buying it. Serochat’s agent cannot do any of that, on purpose: an agent with access to your systems has to be defended against being manipulated into misusing that access — prompt injection is the standard attack — and the surest defence is an agent with nothing to misuse. Ours answers from your documents or fetches a human, so a manipulated conversation ends in an answer, never a refund.

Time to first answer

Serochat is designed to be live in about ten minutes: connect a source, paste a line, done. Adopting a helpdesk is a project — migrating conversations, configuring workflows, training a team. That cost is worth paying if you need the helpdesk, and hard to justify if you only wanted the agent.

Which one you should pick

Pick Intercom Fin if…

Choose Intercom if you need a full helpdesk — shared inbox, ticketing, workflows and reporting for a support team — if you want the agent taking actions in your systems, which Fin does and Serochat deliberately does not — or if you are already running on Intercom, where adding Fin is far less work than adopting anything else.

Pick Serochat if…

Choose Serochat if you want the agent without the platform, and a bill you can predict a month ahead.