Notes from Serochat
Honest, practical writing on building AI customer support that answers from your own docs — and knows when to hand off to a human.
Product
How much does an AI chatbot cost?
Ours is £49 or £149 a month, and the pricing model matters more than the number. The arithmetic, the overage rules, and the costs no price page lists.
Product
Why 25 chosen pages beat a site crawl
Serochat indexes 25 pages you pick instead of crawling your site. Why a wider index makes worse answers, and how to choose the pages worth quoting.
Product
Match your support widget to your brand in two minutes
The chat widget should look like part of your site, not a bolt-on. Theming it takes about two minutes.