An agent that answers from last quarter’s docs is worse than no agent. Keeping it current does not need a heavy process — just a small routine.

Re-sync when content changes

When you update a help article or ship a feature, re-sync that source. Because every answer links to the document it used, you can usually spot a stale reply and trace it back to the exact page that needs editing.

Review the conversations weekly

Spend ten minutes a week reading real chats. The questions that ended in a handoff are your highest-value backlog: each one is a missing or unclear piece of content.

Fix it at the source, not in the bot. That keeps a single source of truth and means your human and AI channels never drift apart.